“I went to CVS yesterday to pick up a prescription for my daughter. Her mother has one of the bigger name insurance agencies in the area. I asked for the script and the attendant came back with it and said that will be $99. I asked her if she ran the insurance card and she said “Yes, it was $170 before I ran the insurance”. I said, “Wow, do me a favor and forget the insurance and try this card” as I handed her my AP card. She ran the card and said, rather loudly “Wow, I never saw this before…that will be $57″. All of the other staff behind the counter heard her remark and started asking questions about where I got the card. So, I explained to them briefly and they wanted more info and may be interested in joining.”